GLNS advises Afinum und all4golf on its combination with Clubhouse Golf – New pan-European e-commerce powerhouse for golf equipment

GLNS has advised mid-market investor Afinum Achte Beteiligungsgesellschaft mbH & Co. KG and its portfolio company all4golf on the combination with Clubhouse Golf. all4golf (Hannover) and Clubhouse Golf (Manchester) form – under the parent company AF Eagle GmbH – the new pan-European market leader for online golf equipment retail.

Clubhouse Golf is the leading online retailer of golf equipment in the key UK-market. The company was founded by PGA golf professional Paul Reeves in 2003 who exited the business in 2017 when the Foresight Group invested into the company. Under the management of the two sons Ben Reeves (CEO) and Sam Reeves (CTO) Clubhouse more than doubled its revenue to GBP 30 million.

all4golf was acquired by funds advised by Afinum in September 2019. Together with Clubhouse Golf the combined business plans to accelerate its international expansion.  Across the two locations in Hannover and Manchester the group has more than 150 employees. For almost twenty years Afinum has been investing in mid-market companies in the German speaking region.

After having advised Afinum on its acquisition of all4golf, GLNS advised again with Partners Ludger Schult (M&A/Private Equity) and Anselm Lenhard (Banking/Finance) and Associate Eva-Maria Bayer (Corporate/M&A). The mandate for all aspects concerning UK law was held by Brodies LLP (Partner Neil Burgess, Associate Paul Breen and Senior Solicitor Richard Murdoch – all Corporate/M&A).

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