GLNS advised the shareholders of Motel a Miio GmbH on Maxburg Capital Partners' investment in the company.

Motel a Miio, founded in 2017 by Anna von Hellberg and Laura Castien, has quickly become a successful D2C brand with high-quality, handmade ceramic products. Exclusive tableware products and accessories are sold through the company's own online store and in currently 15 retail stores in the DACH region. The very high brand awareness and popularity of the label were achieved through the strong D2C focus and a sophisticated social media marketing strategy, supported among others by prominent influencers. The client portfolio includes many well-known international B2B and gastronomic clients.

Maxburg Capital Partners is an investment management company focused on the German-speaking region. With long-term investments in companies, the goal of permanent and sustainable value enhancement is pursued.

GLNS advised on the transaction.